Social Media Marketing

Strategic Social Media Planning: Learned to design and execute a week-long social media strategy aligned with brand objectives, including selecting appropriate platforms and formats for maximum engagement.
Content Creation Techniques: Mastered the development of engaging and diverse content types such as carousels, videos, Reels, and static posts to captivate the target audience effectively.
Analytics and Optimization: Gained proficiency in using insights tools like Instagram Insights and YouTube Studio to evaluate performance and refine content strategies for better reach and engagement.
Project Coordination Skills: Improved project integration and team collaboration by managing timelines, delegating tasks, and ensuring alignment with broader campaign goals.

Content Strategy Development: Utilized tools like Canva and Adobe Spark for designing visually appealing social media posts aligned with strategic goals.
Cross-Platform Management: Employed Hootsuite and Buffer to schedule, monitor, and manage campaigns across Instagram, Facebook, LinkedIn, and YouTube, ensuring consistency in messaging.
Creative Storytelling: Created compelling narratives through Reels, videos, and carousels, supported by video editing tools like CapCut and Adobe Premiere Rush.
Data-Driven Optimization: Used platform-specific analytics tools like Instagram Insights, Facebook Analytics, and YouTube Studio to refine strategies and improve audience targeting.